A broad range of economic activities are dependent upon natural capital, but natural assets are not unlimited. However, many ecosystem services and benefits to society and business, such as food provision, air and water filtration, disaster risk reduction, pollination, or climate regulation, are not visible because they are not priced on markets and hence not currently accounted for in socio-economic decision-making. Incorporating natural capital – and especially ecosystems – into national accounting systems as well as policy and business practices is needed to promote more resource efficient and sustainable choices, and to support smart, sustainable and inclusive growth.