The circular economy in a nutshell

In contrast to the traditional, linear, throwaway economy, in the circular economy, we design and create products that are easy to share, lease, reuse, repair, refurbish and recycle, while using regenerative resources and renewable energy. The goal is to minimize waste and to keep products and resources in the economy for as long as possible. Ideally, this win-win approach benefits both the economy and the environment.

Principles of a circular economy